Saturday, February 16, 2013

China now biggest market for Jaguar Land RoverUpdated


China now biggest market for Jaguar Land Rover

LONDON - British-based luxury carmaker Jaguar Land Rover has announced that China hasovertaken Britain to become its largest market, with 71,940 cars sold in the country last year.

According to figures released by Jaguar Land Rover on Sunday night, the company sold357,773 vehicles in 2012, up by 30 percent year-on-year thanks to strong marketperformances in Britain, China and the United States.

Land Rover registered an increase of 36 percent and Jaguar 6 percent, according to the company.
The carmaker, now owned by Indian Tata, attributed the fast growthin global sales to new model introductions and update.
China is now Jaguar Land Rover's largest marketdelivering its best ever sales performance in 2012, withsales up 71 percent, the company said.

It is followed by Britain (68,333 units, up 19 percent), theUnited States (55,675 units, up 11 percent), Russia(20,549 units, up 43 percent) and Germany (16,722 units,up 41 percent).

Jaguar Land Rover plans to increase its dealershipnetwork in China by a further 30 percent in the comingyear, according to John Edwards, Jaguar Land Rover'sglobal brand director, despite the "intense competition" inthat market.

"I think what the Chinese consumers want are true British brands with real integrity," he said ina BBC program.

"That's where we have a real opportunity," he said.

Jaguar Land Rover sealed a joint venture deal with China's Chery Automobile in November.

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